Social Media Toolkit
This Toolkit is intended for those seeking to support the Chemical Weapons Convention and OPCW’s 20th Anniversary.
The Official Anniversary Hashtag
Throughout 2017, the OPCW will use the hashtag #OPCW20 for anniversary-related social media posts on Twitter and Facebook.
Anyone promoting the 20th Anniversary is encouraged to use the #OPCW20 hashtag.
Using the hashtag will make your post part of a global conversation. This means that a post that includes #OPCW20 will reach a far greater audience than one sent without it.
The OPCW tracks posts that use #OPCW20 and will be able to re-tweet and further promote that post.
Clicking on any #OPCW20 in a post shows a list of other messages that have used the same hashtag.
Using this hashtag will increase the reach of a post and make it easier for users to find other information regarding the 20th Anniversary.
Take part in our thunderclap
A Thunderclap is a single message that is mass-shared at a specific time across Twitter and Facebook. Thunderclaps act like social media megaphones by helping important messages rise above the “noise” of all of the other posts.
“OPCW is 20! Let’s salute progress from all for a world nearly free of chemical weapons. Mission continues. #OPCW20”Join the Thunderclap
A Twibbon is a small image you can overlay at the bottom of your Twitter and Facebook profile pictures (like a ribbon) to show your support for a specific cause or event.
Show your support for the 20th Anniversary by adding the Twibbon to your Twitter and Facebook profile photos.
Add and Promote the
Promote the Twibbon
Invite others to show their support by adding the Twibbon. Below are sample posts to use:
Show your support for a world free of #ChemicalWeapons. #OPCW20 Update your profile picture: https://twibbon.com/Support/opcw-20th-anniversary
Example Facebook post
For 20 years, the OPCW has been working for a world free of chemical weapons; a world where chemistry is used only for peace, not peril. Show your support for our #ChemicalZero goal by updating your profile picture. #OPCW20 https://twibbon.com/Support/opcw-20th-anniversary
For 29 April Only
OPCW is 20! Let’s salute progress from all for a world nearly free of chemical weapons. Mission continues. #OPCW20
#OPCW is 20! ______ salutes a world nearly free of chemical weapons. #OPCW20
For Use Anytime in 2017
#OPCW turns 20! A lot of disarmament progress thanks to work of nations, industry, scientists and civil society. Mission continues. #OPCW20
#OPCW turns 20! Let’s salute collective achievements. Approx 96% of declared stockpiles verifiably destroyed. #OPCW20
Any toxic chemical can be a weapon. For 20 years, the #ChemicalWeapons Convention has ensured chemistry means peace, not peril. #OPCW20
Thousands of chemicals are discovered every day. For 20 yrs, #ChemicalWeapons Convention has ensured chemistry for peace, not peril #OPCW20
For two decades, OPCW member states have destroyed #ChemicalWeapons and worked together to keep ahead of new threats #OPCW20
For 20 years, OPCW verification has built trust and confidence that nations fulfil their commitments to #CWC. #OPCW20
For 20 years, OPCW has helped nations become more prepared, responsive and resilient to chemical threats #OPCW20
#OPCW stands for universal adherence to the comprehensive prohibition against chemical weapons. #OPCW20
Longer messages suitable for Facebook and LinkedIn
For 20 years, the OPCW international verification regime has built trust and confidence that nations fulfil their commitments to the Chemical Weapons Convention #OPCW20
___________ salutes 20 years of the OPCW! We are proud to contribute to creating a world permanently free of chemical weapons! Our collective mission continues. #OPCW20
These are sample social media messages that can be tailored to highlight your own perspectives, contributions, commitments, activities, etc.
They may serve to inspire even better social media messages.
___ represents the part of the message left for you to complete.
Always include the #OPCW20 hashtag
Always tag @opcwonline
Always tag @opcw
Images for Social Media Posts
For promoting the 20th Anniversary and associated activities, images on this site are freely available with appropriate attribution. Images are located in the OPCW Moments and Resources sections.
Contact OPCW Public Affairs with any questions.